“There are lots of jobs, but not enough skills.”– This is Josh Bersin, well-known recruiting and talent industry analyst’s sentiment. And it’s a growing concern. VideoMyJob CEO, David Macciocca, echoes this in our video series about recruitment trends, employer branding, and what we should be focusing on…
“Unemployment continues to drop around the world. We think people should be thinking more about how businesses can attract and retain staff by introducing employer branding strategies in 2020,” David explains.
The employer brand, loosely defined as “the brand that describes an employer’s reputation as a place to work and their employer value proposition as opposed to the more general corporate brand reputation,” is high on the agenda as we move into the future of work and hiring. In fact, in this LinkedIn report, 72% of business leaders stated that they believe employer branding has a significant impact on hiring…
David expands on the need for companies to master employer branding in this video:
Over the next couple of months, we’ll be featuring each thought-leader and sharing short videos with their key insights. Keep an eye on our blog, LinkedIn or Twitter for more.
